NextRadio Update: 40,000 Apps Downloaded, 12,000 Hours Of Listening
October 15, 2013 at 11:17 AM (PT)
In its latest posting on its blog NEXTRADIO reported that so far, 40,000 of its FM chip apps have been downloaded into smartphones, with an 84% app retention rate. The smartphone users listened to more than 4,000 FM radio stations via the app, comprising more than 12,000 hours of listening through NEXTRADIO.
The numbers are expected to rise even faster with last FRIDAY's device release from SPRINT -- the SAMSUNG Galaxy Note 3. "This was the first true NEXTRADIO smartphone launch because the HTC One and EVO 4G LTE had already been in the marketplace before the app was released," the post asserted. "It caused a marked jump in downloads, getting thousands of new activations in the first weekend of launch. In fact, there were twice as many device activations in the week following the Note 3's launch than the week prior.
"In the next month, we’re looking at another handful of FM Radio enabled device launches with the NEXTRADIO app. If we see the same exponential growth in downloads from each of those new FM smartphones, we’ll have a more vested foundation for audience activation."
Read the entire post here.