SWRV TV Relaunches As Music Choice Play
October 15, 2013 at 12:35 PM (PT)
MUSIC CHOICE's interactive music video network SWRV TV is relaunching as the easy to remember -- MUSIC CHOICE PLAY.
MUSIC CHOICE PLAY offers a full web, mobile and second screen experience at play.musicchoice.com. The website features a live stream of MUSIC CHOICE, along with the ability to submit your video to control the network. In addition, MUSIC CHOICE PLAY also has dedicated mobile apps to enhance the viewing experience.
CHRISTINA TANCREDI, COO MUSIC CHOICE stated: “While other networks are trying to attract Millennials, we have been engaged and popular with this audience for some time now through one of their biggest passion points -- music! MUSIC CHOICE PLAY takes this connection further by giving Millennials control of their favorite network, which is the ultimate answer to stopping cord cutting.”