This Week's Merge: People Donâ€™t Want To Be Sold â€“ They Want To Be Welcomed
October 16, 2013 at 4:50 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Slapping your brand on something and expecting fans to react no longer cuts it. You want to move the meters? Move people.
"The social space has certainly helped end the era of entitlement for brands. There's a new era, the era of "earn." And fans are showing brands every day how to earn their attention – but are brands listening and watching?
MERGE is dedicated to assisting radio and records in the social and digital space.