Triton Digital Adds Accordant Media As a2x Partner
October 17, 2013 at 11:09 AM (PT)
TRITON DIGITAL has added independent media trading desk ACCORDANT MEDIA to its network of a2x partners. ACCORDANT MEDIA customers can now optimize their campaigns via real-time audience buying across TRITON DIGITAL’s global inventory.
ACCORDANT MEDIA integrates sophisticated real-time buying technologies, audience segmentation management and campaign optimization services to deliver successful marketing campaigns for leading brands and media agencies. Through the partnership with TRITON, ACCORDANT MEDIA will now have access to digital audio inventory from leading publishers including ENTERCOM, CBS, UNIVISION and many more.
"Our customers recognize the growing value of advertising within streaming audio,” ACCORDANT MEDIA SVP/Media Platforms JAMES ROONEY said. “Enhancing our cross-channel targeting system, TRITON DIGITAL offers an exceptional inventory of publishers that will enable our customers to engage a vital new segment of the online advertising space.”
"Since a2x launched earlier this year we’ve seen tremendous interest from both the publisher and advertiser side,” TRITON DIGITAL Pres./Market Development JOHN ROSSO said. “ACCORDANT MEDIA’s customized and data-driven approach to audience buying, paired with our inventory, will deliver superior targeting for advertisers.”