KXXN Letting Listeners Pick The Music 24/7
October 21, 2013 at 5:14 AM (PT)
FALLS MEDIA Top 40 KXXN/WICHITA FALLS, TX (THE NEW WILD 96.3) is now using LDR (LISTENER DRIVEN RADIO) to allow the audience to vote on the WILD 96.3 website on which songs to air. Their selections will play on KXXN around-the-clock, 24/7.
FALLS MEDIA VP/Partner DAN HALYBURTON said. “Today's media consumer is in control of their digital world. They want what they want when they want it. 96.3 WILD is boldly embracing what consumers want with LDR Takeover 24/7. With its superior integration and compelling social media interface, LDR will give 96.3 WILD a truly unique point of differentiation."
On the station's site, listeners can also see the current songs playing and a list of the entire library of music. In the coming days, KXXN will launch a new mobile app that the station hopes will increase participation and listenership.