Scott Borchetta Featured In New Book About Entertainment Business
October 21, 2013 at 8:27 AM (PT)
BIG MACHINE LABEL GROUP President/CEO SCOTT BORCHETTA is featured in a new book called "BLOCKBUSTERS: HIT-MAKING, RISK-TAKING, AND THE BIG BUSINESS OF ENTERTAINMENT" by ANITA ELBERSE.
The book focuses on the future of pop culture, while examining the strategies of successful executives in film, television, music, publishing, sports, and digital technologies. BORCHETTA is featured in a section of the book that discusses the launch of TAYLOR SWIFT’s fourth studio album, "Red."
"BLOCKBUSTERS: HIT-MAKING, RISK-TAKING, AND THE BIG BUSINESS OF ENTERTAINMENT" is now available online and at major bookstores.