This Week's Merge: No Matter How Good You Are, You Can't Coach Yourself
October 23, 2013 at 3:56 AM (PT)
JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS writes, "There's no doubt social is familiar to everyone but it's complicated. We're dealing with a space that's very personal for people. There's a human element to social that you don't find in any other marketing platform. Just because social is free does not equate to easy.
"The most dangerous game a brand can play in the social space is suiting up and running out on to the field -- without a coach."
MERGE is dedicated to assisting radio and records in the social and digital space.