SiriusXM Extends, Adds Deal With Honda
October 23, 2013 at 10:06 AM (PT)
SIRIUSXM Radio and AMERICAN HONDA MOTOR CO. have extended their relationship to JANUARY 2020, significantly increasing the penetration of SIRIUSXM factory-installed technology in new HONDA and ACURA vehicles. Starting in 2014, AMERICAN HONDA will steadily increase the penetration of SIRIUSXM across its entire vehicle lineup, expanding SIRIUSXM as factory-installed equipment on its best-selling models, including the ACCORD, CIVIC, CR-V and PILOT, as well as add it for the first time ever to the FIT, CR-Z and INSIGHT. In addition, SIRIUSXM will become standard equipment on ACURA ILX.
AMERICAN HONDA produced more than 5.6 million vehicles with satellite radio to date.
"AMERICAN HONDA is one of the original automakers to adopt satellite radio, and its increase of SIRIUSXM factory-installed satellite radio in HONDA and ACURA vehicles is a testament to the strong demand among customers and dealers for SIRIUSXM," said SIRIUSXM EVP/Sales and Automotive STEVE COOK said. "We are pleased to continue our relationship with AMERICAN HONDA to 2020 and look forward to a very significant number of loyal HONDA customers becoming part of our family of more than 25 million satisfied subscribers."
"A wide variety of commercial-free music, live sports, and exclusive entertainment programming has become an important feature for our customers," AMERICAN HONDA VP/Product Planning and Logistics ART ST. CYR said. "Increasing the availability of SIRIUSXM makes our vehicles more fun-to-drive and enjoyable."