Fred Jacobs Writes 'DASH Hit A Responsive Chord'
October 28, 2013 at 4:01 AM (PT)
The DASH CONFERENCE, sponsored by JACOBS MEDIA, RADIO INK and VALERIE SHUMAN was held last week in front of a full house at the WESTIN HOTEL in DETROIT. ALL ACCESS Pres./Publisher JOEL DENVER was at the event, and covered it live. (NET NEWS 10/23 and NET NEWS 10/24).
JACOBS MEDIA Pres. FRED JACOBS takes to his blog TODAY to sum up the event, writing "I have to tell you that of all the things I’ve been involved with in my professional life, especially since forming JACOBS MEDIA 30 years ago, DASH ranks right up there. We hit a 'responsive chord' (as TONY SCHWARTZ called it) as evidenced by the nearly 300 engaged professionals who showed up in DETROIT last week."
"DASH wasn’t just a conference about new technology. Attendees heard some common themes from the auto experts that apply very much to radio’s challenges: differentiation, innovation, listening to consumers, and building a great experience," added JACOBS. "Believe me when I tell you that every radio person in that room was taking notes."
JACOBS continues, "They weren’t chasing a myth or the next bright shiny object. For both automotive and radio broadcasting, it doesn’t get any more real than the 'connected car'."