CCM+E Names Gary Larkin EVP Of Total Traffic And Weather Network
October 30, 2013 at 6:21 AM (PT)
CLEAR CHANNEL MEDIA AND ENTERTAINMENT has tapped GARY LARKIN as EVP of TOTAL TRAFFIC AND WEATHER NETWORK. LARKIN will report to Chairman/CEO JOHN HOGAN.
"GARY has a proven track record of driving revenue and achieving success in tough and demanding sales environments and will be a great leader for our TOTAL TRAFFIC AND WEATHER NETWORK sales division," said HOGAN. "By working closely with our local and national sales teams, GARY will be able to seamlessly integrate the massive reach and unique assets of the Total Traffic and Weather Network's platform into our offerings for clients. We're very pleased to have him on board in such a key position and eager to put his experience, expertise and leadership to work."
"I am thrilled to be joining CLEAR CHANNEL MEDIA AND ENTERTAINMENT at such a transformational time. The opportunity to work with their first class executive team and lead one of their incredible assets like TOTAL TRAFFIC AND WEATHER NETWORK is something I am truly excited about," said LARKIN. "TT and WN's dominant market position represents an amazing multiplatform opportunity for both national and local advertisers to reach a massive audience of captive consumers actively seeking out traffic and weather info throughout the day."