AdLarge Media Renews Football Ad Sales Rep Deal With Sports USA
October 30, 2013 at 10:42 AM (PT)
ADLARGE MEDIA and SPORTS USA have inked an extension of their agreement under which ADLARGE exclusively represents SPORTS USA for advertising sales for the syndicator's NFL and NCAA football broadcasts through the 2014 season. SPORTS USA airs SUNDAY NFL doubleheaders and SATURDAY college games, plus some THURSDAY college games later in the season and select bowl games.
ADLARGE Co-Founder/CEO GARY SCHONFELD said, "SPORTS USA delivers the best teams and most exciting match-ups. We're very happy about continuing our longstanding relationship with SPORTS USA and the terrific opportunities their live play-by-play coverage delivers for our national advertisers."
ADLARGE Co-Founder/Pres. CATHY CSUKAS said, "SPORTS USA provides appointment listening for legions of football fans. We are proud to represent their play-by-play coverage of America's most popular sport."
SPORTS USA Pres. BOB MOORE added, "The team at ADLARGE understands how to create customized packages for advertisers that maximize the benefits of our live sports play-by-play coverage and sports programs. We are looking forward to continued success from our partnership."
The parties were briefly involved in litigation over a commissions dispute that was later termed a "misunderstanding," but amicably dismissed the case and continued their relationship (NET NEWS 5/23).