Christian P1s Are Spiritual, Family-Oriented & Loyal
October 30, 2013 at 11:04 AM (PT)
In the most recent LISTENER THINK survey from MARK KASSOF, P1 listeners from all formats were asked to choose from different words & descriptions that they believed accurately described them.
70% of Christian P1s self-image reflection was spiritual. They also scored highest of all formats under the headings of religious, family-oriented, optomistic, loyal, careful, sensitive, tasteful, idealistic and somewhat surprisingly, fearful.
Christian P1s scored lowest of all formats as party animals, materialistic, flirtatious, risk-taking, rebellious, news junkies, spontaneous and adventurous (among others).
These attributes of the way Christian P1s see themselves could be a help to PDs in further dissecting and targeting the core listener. For the full story, with info from all formats, check out KASSOF.com