WPLO-A Adds 'El Genio' Lucas
October 31, 2013 at 3:51 PM (PT)
Spanish WPLO-A (LA BONITA)/ATLANTA has picked up the syndicated morning show starring ALEX “EL GENIO” LUCAS starting FRIDAY, NOVEMBER 1st.
"I was really excited to find out that my show is going to be broadcasting in the ATLANTA metro," LUCAS said. "ATLANTA is such a vibrant and exciting fast-growing region, and being here provides the opportunity for my show to reach five-and-a-half million people. I look forward to sharing laughter, current happenings, and the best Regional Mexican music with Hispanics who are making this one of the best places to live in AMERICA.”
"It is with great pleasure that we announce the expansion of ALEX’s show into ATLANTA, which will broadcast on WPLO “LA BONITA 610 AM," AL & CM BROADCASTING CEO CARLOS MONCADA said. "ATLANTA is a highly influential and rapidly-growing Hispanic market, and research indicates that it is the 9th-largest metro in the U.S. today. ATLANTA’s Hispanic population has doubled in the past 10 years and Hispanics are one of the driving forces behind ATLANTA’s successful and rebounding economy. We are delighted to be able to serve the Hispanics of this region with this tremendous media talent. ALEX has an outstanding reputation for delivering top ratings in his markets, and his show often eclipses popular English broadcasters. This is a wonderful partnership and we are very happy with this deal."