SBS Debuts AIRE Radio Networks
November 13, 2013 at 12:08 PM (PT)
SPANISH BROADCASTING SYSTEM is launching AIRE RADIO NETWORKS to create and distribute leading Spanish-language radio programming. AIRE RADIO NETWORKS will reach listeners in nine of the nation’s Top-10 markets with an audience close to 12 million listeners -- nearly 26% of the U.S. Hispanic population each week.
AIRE RADIO NETWORKS will feature shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.
“This creation solidifies SBS’ expanding presence in Hispanic media and entertainment,” SBS Chairman/Pres./CEO RAÚL ALARCÓN said. “We’re excited about capitalizing on syndication growth opportunities and AIRE RADIO NETWORKS will extend our top-ranked offerings to advertisers and listeners nationwide. Heritage radio properties with national coverage, popular on-air hosts providing unique syndicated programming, promotional tie-ins with major concert tours and online partnerships. ¡Real Radio! has arrived.”
“We’ve put together a stupendous lineup to deliver a national platform,” AIRE RADIO NETWORKS SVP Network Operations & Affiliate Sales ELISA TORRES added. "With AIRE Radio Networks’ targeted choices and vehicles, we anticipate rapid growth for clients seeking to embrace nationwide Hispanic listeners.”