Nearly 26 Million Listeners Tune Into Public Radio Every Week
July 27, 2006 at 10:22 AM (PT)
ARBITRON has released a "PUBLIC RADIO TODAY 2006" study that indicates nearly 26 million Americans tune into public radio every week with the majority of non-commercial radio listening from 35+ Adults. There are slightly more men than women listening on an average of eight hours per week. Peak listening times for most men and women occur weekday mornings between 6-10a and in the afternoons from 3-7p.
The study also points out that public radio listeners are more likely to lean Democratic or identify themselves as Democratic than commercial radio listeners.
ARBITRON Sr. Account Manager MIKE POWDERLY said, "Public radio is home to a unique mix of formats. "While News/Talk is the leading format for public broadcasters as well as for commercial radio stations, public stations serve different audience segments for music than their commercial colleagues. Classical Music, Jazz and Album Adult Alternative are the leading music formats among public radio stations. This is in contrast to the leading music formats on commercial radio: Adult Contemporary, Contemporary Hit Radio and Urban."
Click here to download the "PUBLIC RADIO TODAY 2006" study.