WRVE 'Punks' Pinky During Breast Cancer Awareness Month
November 13, 2013 at 4:11 PM (PT)
CLEAR CHANNEL COMMUNITIES and Hot AC WRVE (99.5 THE RIVER)/ALBANY, NY raised thousands of dollars during its OCTOBER BREAST CANCER AWARENESS campaign for the AMERICAN CANCER SOCIETY.
Throughout OCTOBER, THE RIVER broadcast live from several local locations with PINKY, the station’s pink automobile, and encouraged listeners to donate and sign the car in tribute to someone special in their life. THE RIVER also conducted live weekly broadcasts from DUNKIN DONUTS to raise the community’s awareness of breast cancer.
To culminate BREAST CANCER AWARENESS MONTH, THE RIVER hosted a “Smashing Retirement Party,” which allowed listeners to smash cancer by using a sledgehammer to take a swing at PINKY in exchange for a donation. These efforts raised more than $2,500 for the local chapter of the AMERICAN CANCER SOCIETY.
"OCTOBER was a busy month with appearances and remote broadcasts almost every day, and we loved every minute of it,” PD RANDY MCCARTEN said. “Each person we had the pleasure to meet had been touched by breast cancer in a personal way and they were so willing to support the cause. We’re thrilled to join the local community to address issues like breast cancer that are so prevalent in our own backyards – it has all been very inspiring.”