'Visually Enhanced Free Radio' Coming To Sprint Smartphones
November 14, 2013 at 5:25 AM (PT)
WIDEORBIT has rolled out integration of WO Automation for Radio, with NEXTRADIO and TAGSTATION to support visually enhanced free radio on select SPRINT smartphones.
The integration of WO Automation for Radio with TAGSTATION, which will be available JANUARY 2014, allows WIDEORBIT radio automation clients to deliver the title, artist and other music content information, in addition to visual ads and promos, along with their FM radio broadcasts to listeners’ phones through the NEXTRADIO platform.
“We’re excited about this important partnership with WideOrbit which will provide their clients with a solution for delivering enhanced content to listeners,” said EMMIS SVP/CTO PAUL BRENNER. “As FM Radio becomes available on more and more smart devices, it’s important to make it as easy as possible for stations to dive in and really be creative without worrying about system requirements. WIDEORBIT’s integration is a big step.”
“This important integration with NEXTRADIO and TAGSTATION illustrates one of the many ways that WIDEORBIT is supporting the future of radio,” said WIDEORBIT Founder/CEO ERIC R. MATHEWSON. “This joint technology offering provides radio stations with a new revenue stream and allows them to compete head-on with other music apps through the delivery of music content, album art and other interactive content. It delivers a specific competitive advantage to our radio automation clients and I look forward to seeing this technology grow in adoption.”