Macy's And CCM+E Roll Out Mstyleradio on iHeartRadio
November 15, 2013 at 6:08 AM (PT)
The marriage of music and fashion has been at the cornerstone of pop culture for decades, so TODAY (11/15), MACY'S and CLEAR CHANNEL launch MSTYLERADIO, a new digital radio station that captures the spirit of this fusion of culture for a millennial audience. MSTYLERADIO will be the home of today's top hits, fashion expertise and fun experiences.
"We are extremely excited to officially launch MSTYLERADIO in our stores nationwide. This unique station combines the collective resources and skills of MACY'S and CLEAR CHANNEL to create a destination where millennials will be able to discover new music, enjoy their favorite hits and connect to the latest in fashion and pop culture," said MACY'S CMO MARTINE REARDON. "MSTYLERADIO will be a widely accessible destination that will allow MACY'S to connect with our millennial audience on a regular basis, whether through a mobile device, online or in our stores, delivering fresh and exciting content that speaks to this customer and allows us to leverage our entertainment and fashion expertise."
"What we're doing with MSTYLERADIO is both innovative and exciting, and it's a great extension of iHEARTRADIO's partnership with MACY'S" said CCM+E Pres./National Programming Platforms TOM POLEMAN. "The blend of CLEAR CHANNEL's music programming expertise and our on-air personalities talking about music, pop culture and fashion make this station the perfect marriage of the MACY'S and iHEARTRADIO brands."