Broken Bow Records Joins Brad Keselowski Racing As a Sponsor
November 18, 2013 at 2:24 PM (PT)
BROKEN BOW RECORDS (BBR) MUSIC GROUP will join BRAD KESELOWSKI RACING (BKR) as a sponsor of the TYLER REDDICK piloted #19 BKR FORD F-150.
BROKEN BOW, whose roster includes multi-Platinum Country superstar JASON ALDEAN, will be the primary sponsor for four races in 2014, as well an associate sponsor for the additional races in which REDDICK will drive. In 2015 the BBR MUSIC GROUP will expand its presence with REDDICK and the BKR team to 12 primary sponsor races and 10 associate sponsor races.
"We are excited to partner with BRAD KESELOWSKI and the BKR team for the 2014 and 2015 seasons," said BBR MUSIC GROUP Founder BENNY BROWN. "NASCAR will be a great promotional platform for our label group and its artists, and aligning with a champion driver in BRAD and a successful team in BKR that is solidly established for the long-term will provide BBR and TYLER with some tremendous opportunities going forward.”