MusicMaster Names Laurie Knapp VP/Media
November 19, 2013 at 3:12 PM (PT)
MUSICMASTER has appointed LAURIE KNAPP VP/Media. Previously, she worked at NEVERENDING LIGHT PRODUCTIONS, where she was involved in all aspects of production on numerous commercial and small-scale projects. She also specialized in post-production, including editing, animation, and graphic design.
"LAURIE led the NEVERENDING team in social media strategy and website development, and was responsible for creating advertisements, virals, and other online content," MUSICMASTER Founder/Pres. JOE KNAPP said. "This experience will be invaluable to the MUSICMASTER team as we enter a season of unprecedented growth and innovation."
"I've always been excited about MUSICMASTER - but really, it wasn’t until I started filming client testimonials that I realized how hard it is to find a user who isn't excited about MUSICMASTER!" LAURIE KNAPP said. "I'm looking forward to collecting more of their stories and finding new ways to sing the praises of the software. My goal is ultimately to enhance our presence by creating new multimedia content and updating existing materials so our message will continue to stand out in this ever-evolving media landscape."