WestwoodOne To Offer 'Super Bowl Audio Index' Radio Ad Ranking
November 20, 2013 at 11:45 AM (PT)
WESTWOODONE will offer rankings of the most creative radio commercials airing on the syndicator's SUPER BOWL XLVIII coverage on FEBRUARY 2nd. The SUPER BOWL Audio Index is being touted as "the first-ever consumer-driven index ranking the most creative audio commercials aired during" the broadcast. Consumers will be able to vote on the ads online, and two awards -- Listener's Choice and Media Choice -- will be bestowed.
CEO PAUL CAINE said, “For brands wanting to engage a captive audience with the largest reach, there is no comparison to the SUPER BOWL. We created the Index as a new way for all brands to leverage the power of sound and capitalize on this massive advertising moment. The index enables marketers to engage more intimately with 26 million+ listeners, expanding their campaigns and maximizing their marketing dollars.”