The Echo Nest And TargetSpot Partner To Bring Smarter Advertising To Online Radio
November 21, 2013 at 6:55 AM (PT)
THE ECHO NEST has partnered with TARGETSPOT to better understand and segment online radio audiences for more targeted advertising and improved advertiser ROI. TARGETSPOT will leverage THE ECHO NEST's new Music Audience Understanding solution, an offering that enables targeted advertising by using music preference to predict high-value demographic and psychographic advertising segments without personally identifiable information.
"Music has always been one of the most powerful proxies for audience and identity," said THE ECHO NEST CEO JIM LUCCHESE. "Together with TARGETSPOT, THE ECHO NEST will be unlocking the potential that digital music has in helping publishers and brands better understand, target and reach the right audience with the right message."