This Week's Merge: Move People To Move Meters
November 25, 2013 at 3:36 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, “While radio continues to cling onto the notion that superficially touching people in bulk, many other industries (and celebrities) have recognized that the core tenets of brand building and fan development have changed.
The focus of brand building should also no longer be about “scale” alone.
It's about putting real work in on the front end by serving fans, one to one -– personalizing their journey with your brand.