WBR Adds To Its Brand/Commercial Licensing Team
November 25, 2013 at 3:07 PM (PT)
WARNER BROS. RECORDS (WBR) added two new members of its Brand Partnerships & Commercial Licensing team. RYAN BARKAN is appointed VP/Creative Synch Licensing and LILA GERSON is appointed Sr. Dir./Brand Partnerships.
“A world-class brand partnerships and licensing team is an important part of WBR’s commitment to helping our artists build passionate fan-bases and develop long-term careers. I am delighted to be growing our expertise and resources, as we work with an ever-expanding universe of partners, and collaborate with artists across our roster, to create new and unforgettable music experiences,” EVP/Brand Partnership & Music Licensing LORI FELDMAN said. “As an artist himself, RYAN has a deep understanding of the creative disciplines as well as how to find the ideal song or artist for the latest advertising projects. LILA is a true innovator, producing unique digital campaigns, physical events and social media strategies, which exceed the expectations of both our artists and brand partners. I am very proud to welcome them both to our talented, insightful and driven team.”