eMarketer Finds Desktop PC Usage Has 'Plateaued,' While Mobile Grows
November 27, 2013 at 3:55 AM (PT)
In their newly released 2014 U.S. Digital Media Usage report, eMARKETER finds that desktop internet and social network usage growth have plateaued, and while some properties are still growing their user bases quickly, much of the space's momentum has moved to mobile.
Growth in overall usage of FACEBOOK has slowed to a crawl, with just a 3.0% increase in users expected for 2014, making FACEBOOK almost as mature by this metric as internet usage as a whole. But mobile is where things heat up, with FACEBOOK usage growing by double digits and dominating the mobile social networking landscape.
TWITTER is still growing its total user base, which is expected to near 42 million by the end of 2014, but mobile is growing more quickly than average for the microblogging service as well. More than eight in 10 TWITTER users will log in at least monthly via mobile next year.
While the number of mobile phone users may have all but stopped moving, mobile internet uptake is still strong, as well as uptake of many forms of mobile content consumption. eMARKETER expects 32.3% of the mobile phone population to listen to music on their phones next year, 57.5% to play games and 35.4% to watch videos.