CBS Radio Names Alan Blum VP/Branded Content Solutions
December 2, 2013 at 8:43 AM (PT)
CBS RADIO has tapped ALAN BLUM for the newly-created position of VP/Branded Content Solutions. BLUM will report to EVP/CMO-Altitude Group RICH LOBEL.
“Local marketing is rapidly becoming the ‘new black,’ and given ALAN’s considerable agency and branded content experience, he is the ideal partner to have as we enhance our commitment to delivering world class solutions to clients who want to own the local market landscape,” said LOBEL. “He has a fresh perspective in looking at marketing solutions from a consumer point of view, and can see opportunities that have a chance to become sensational.”
BLUM joins CBS RADIO from RE:VISION, a NYC-based advertising agency he founded in 1993, and where he also served as Pres./Exec. Creative Dir.