Miller Kaplan: L.A. Radio Revenue Up In October
December 3, 2013 at 11:01 AM (PT)
MILLER KAPLAN ARASE's OCTOBER 2013 report for L.A. Radio found significant growth in key categories, significant Digital revenue as well as impressive new business development. Big YTD category growth includes: Publications up 145.4%, Lawn and Garden up 65.5%, Education up 50.9%, Transportation up 41.0%, Appliances/Electronics up 40.8%, Real Estate/Retirement up 21.2%, and Financial Services up 19.0%.
“SOUTHERN CALIFORNIA Radio is rock solid,” SCBA Pres, THOM CALLAHAN said. “We have new revenue categories growing at exceptional rates on a YTD basis through OCTOBER. We don’t know any business that can point to such YTD category growth as can SOUTHERN CALIFORNIA Radio.
“Moreover, our members’ expanding digital platforms resulted in a surging YTD growth rate of 26.1%. Adding to that great news is the fact that SOUTHERN CALIFORNIA Radio sold $36,620,879 in new business YTD with 540 new clients,” he continued. “With substantial YTD category growth, both new and established, 26.1% in Digital growth, explosive new business revenue of $36.6 million with 540 new clients and total market revenue growth of 1.3% through OCTOBER, it’s easy to see why SOUTHERN CALIFORNIA Radio continues to be the market to watch for our dynamic business.”