Sun Broadcast Group To Use Jelli Ad Platform
December 4, 2013 at 8:05 AM (PT)
SUN BROADCAST GROUP has announced that it will use JELLI, INC.'s cloud-based ad platform for its network of products. The rollout will immediately begin with SUN's Hispanic programming, including CNN EN ESPANOL, FOX DEPORTES, ACCUWEATHER EN ESPANOL, and the LATINO ADVANTAGE network. Other offerings will be converted to the JELLI platform early in 2014, with content partner STARDOME MEDIA GROUP also committed to the change. SUN has agreed to finance equipment and installation costs for affiliates.
CEO JASON BAILEY said, "I have been asking leaders large and small to stand with me and implement true change in how we conduct business across our industry. Radio has been living in the dark ages when it comes to accountability. We're being eaten alive by the real time metrics of digital audio competitors and our best answer, RADAR, still requires busy planners and buyers to go back months after a campaign to see what should have run. Today we stand proud to put our entire sales and programming schedules on the line and make a real change for this great industry."
JELLI CEO MICHAEL DOUGHERTY added, "Providing a cloud-based ad platform and giving broadcast networks an easy and fast way to buy and run radio ads is super important, and now SUN can automate its broadcast radio advertising removing the hassles that come with the old-school method of running broadcast ads. Our deal with SUN and the team's deployment of our ad platform to increase accountability, measurability and transparency for its network will help bring the radio advertising business firmly into the 21st Century."