LFM/Miami Names Jim Prain Dir./Sales
December 6, 2013 at 8:21 AM (PT)
LINCOLN FINANCIAL MEDIA has tapped veteran broadcaster and media sales consultant JIM PRAIN as Dir./Sales of the company’s MIAMI cluster of radio stations. He will oversee sales operations at AC WLYF (LITE 101.5), Oldies WMXJ (MAGIC 102.7) and Sports WAXY-A/F (104.3 THE TICKET).
PRAIN brings to LFM more than 25 years of media management experience in major and large markets, including positions at companies such as ABC, ABC/CAP CITIES and COX MEDIA. He also invested two years as a small business owner in DETROIT, where he launched a power sports company.
“I have had the privilege to know JIM throughout his career and find him a highly credible, accountable and strategic thinker,” said SVP/GM MAUREEN LESOURD. “His leadership will help propel our sales effort to meet the growing demands of our clientele and maximize all the on-air, online and social media assets we have to offer.”
“I’ve had the pleasure of working with MAUREEN and LFM CEO DON BENSON over the years and feel this is the perfect fit for me professionally and personally,” said PRAIN. “My passion for helping our customers, combined with the recent benefits of owning a small business, affords me a unique perspective on both sides of the marketing equation. I’m excited to get started.”