SCBA Graduates Record Numbers In Sales Training
December 9, 2013 at 4:31 PM (PT)
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) announced today a record number of Radio Sales graduates from its fall 2013 Sales Training Classes. SCBA Certification Awards were presented to 31 new or newer sales professionals, sales assistants, and individuals seeking a sales career in SOUTHERN CALIFORNIA Radio. The exclusive training classes were conducted from SEPTEMBER 23rd-DECEMBER 5th.
“The SCBA is firmly committed to helping our members train the next generation of professional Radio Sales Executives,” SCBA Pres. THOM CALLAHAN said. “Our complete 10-week training curriculum covered the most essential programs including New Business Development, Strategic Selling, Building Client Relationships, Interactive Selling, Cold Calling Techniques, and much more.”
“The SCBA wants to be the gold standard for Radio sales training in SOUTHERN CALIFORNIA,” CALLAHAN added. “With our new curriculum, outstanding instructors, and the great feedback we received from both our students and members, we are on our way to achieving that goal.”