WBEB To Drop 'B101' Name For 'MoreFM'
December 10, 2013 at 6:41 AM (PT)
JERRY LEE RADIO AC WBEB (B101)/PHILADELPHIA will change its moniker from B101 to "MOREFM" later this month. The station is not making any programming changes, but is updating its name "to more accurately reflect its More Music, Less Talk mantra."
“We made a nearly identical decision in 1993 when we kept the same programming but switched our name from EZ-101 to B101 to update our image,” said Station Owner JERRY LEE. “That one worked out pretty well, increasing our audience 40% over the next three years and ultimately helping establish us as a dominant #1, particularly with Women 25-54. We’re confident this name change will set the foundation for the next 20 years of growth.”
“As we went through the process it became clear that what our listeners expect from us and what sets us apart from competitors is our commitment to playing more of the music they love with less of the talk they don’t,” said GM BLAISE HOWARD. “With the MOREFM name, we are embracing our strength and reflecting the listening experience that matters most to our audience.”
The station will promote the name change throughout the holiday season, making it official on THURSDAY, DECEMBER 26th.