Apple Hires Michael Pallad To Oversee iTunes Radio Global Ad Sales
December 10, 2013 at 5:54 PM (PT)
Former CUMULUS MEDIA EVP/Sales MICHAEL PALLAD has been hired by APPLE to oversee ad sales for iTUNES RADIO internationally, AD AGE reports. He officially started on DECEMBER 2nd.
Sources say PALLAD's appointment will help APPLE garner a larger share of the $1.56 billion U.S. digital radio advertising market. He "seems like a big bet for [APPLE] on going after the radio advertising audience," DIGITASLBI SVP/Media ADAM SHLACHTER told the magazine. "To have someone at the helm with that much experience and connections [PALLAD] must have and the knowledge he would bring to the party, it will only help to continue to make the case for [iTUNES RADIO] as a viable alternative or a considered part of the mix given the volume of streaming audio consumed."