Cumulus Launches On-Air Rdio Promotional Campaign, Station Product Pages At Rdio
December 12, 2013 at 5:51 AM (PT)
CUMULUS MEDIA and RDIO's partnership has taken another step forward with the launch of a promotional campaign including spots on CUMULUS radio stations as well as the activation of product pages at RDIO featuring the albums and songs being played by CUMULUS stations.
The spots airing on CUMULUS stations are airing on over 70 stations, including all 60 CUMULUS Country stations, and will expand to all CUMULUS stations in early 2014. At the same time, RDIO will begin to offer curated programming featuring CUMULUS radio personalities.
See examples of how CUMULUS stations' RDIO pages work at rdio.com/NASH, rdio.com/KQRS and rdio.com/EDGE.