Bob Divney Joins Adrenaline Music As GM
July 31, 2006 at 6:06 AM (PT)
ADRENALINE MUSIC founders FRED CROSHAL and KEVIN DAY announced today CO5 MUSIC VP/Promotion BOB DIVNEY has joined the company as GM of their free standing label distributed through ADA/WEA. DIVNEY will continue to develop the ADRENALINE MUSIC business model, as well as bring in new clients and create and execute promotional and marketing plans.
DIVNEY said, "If you believe that digital distribution will continue to grow and become a central means of music distribution, whether it’s through digital players or cell phones, then it also holds true that every artist’s shelf space becomes equal whether you are EMINEM or JODY RAFFOUL (your music is always in stock and available 24 hours a day. What becomes key is exposure through marketing and promotion. The ability to provide great artists the chance to achieve success outside the major label system and influence pop culture is a tremendous gift. My goal is to propel ADRENALINE into the first and most successful new label model that really gives artists a greater opportunity and a more fair and equitable role in their own careers."
CROSHAL said, "We are thrilled to have BOB be part of our team, I have worked closely with BOB for several years, dating back to his REPRISE days and know him to be a true professional with a great vision for the future of our industry.
DAY added, "Having BOB as part of the ADRENALINE team will allow us to provide our clients with a well rounded sales, marketing and promotion team under one roof with fewer moving parts and a strong focus on execution." Active releases on ADRENALINE include STARSAILOR, SISTER HAZEL, TOMMY LEE, and KENNY OLSON (from KID ROCK).
DIVNEY can be reached at (626) 796-1946 or email@example.com