Radionomy, TargetSpot Announce 'Combination'
December 16, 2013 at 12:35 PM (PT)
RADIONOMY and digital audio ad network TARGETSPOT have announced that they have "combined... o form the world’s largest and most advanced digital audio advertising network." The combination, part of the RADIONOMY GROUP and branded as TARGETSPOT, will, the companies' joint release says, "extend monetization of TARGETSPOT and RADIONOMY customers worldwide and offer enhanced technology, new products, multi-platform inven tory, and expanded sales."
RADIONOMY GROUP CEO ALEXANDRE SABOUNDJIAN said, "TARGETSPOT has developed the most advanced audio ad server in the world, offering advanced targeting on par with video and display. Its expertise in building and scaling a large ad network makes them the perfect partner for RADIONOMY to create a truly unique global offering."
TARGETSPOT co-CEO LEIGH NEWSOME added, "RADIONOMY is much more than an advertising network – it is leading a revolution in online radio. Combining the technologies of both companies enables expanded monetization opportunities for both publishers and advertisers."