Report: Apple Pushing Ads On iTunes Radio
December 19, 2013 at 4:46 AM (PT)
APPLE is reportedly "putting a renewed focus on its iADS team with an emphasis placed on iTUNES RADIO and a real-time bidding system," reports THESTREET.COM.
The report notes APPLE's sales staffers are pushing ads on iTUNES RADIO. The move is believed to be a response to the expansion of PANDORA's sales efforts, with hundreds of new employees hired to local sales offices.
THESTREET also notes, "The iADS team at APPLE is also reportedly working on a real-time bidding system that will help automate in-app ad sales on iOS. Such a system would make it easier for advertisers to buy banner ads inside apps, and potentially lower the prices of said ads."