Internet Advertising Revs Hit Record High
December 24, 2013 at 3:52 AM (PT)
Here's good news for your sales department -- internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to the latest IAB Internet Advertising Revenue Report figures released today by the INTERACTIVE ADVERTISING BUREAU (IAB) and PwC US. This represents an uptick of 15% over the record-setting revenues of $9.26 billion reported in Q3 2012. In addition, it marks a 4.2 percent rise from the second quarter of 2013, which came in at $10.26 billion.
“These figures reflect marketers’ trust in interactive to deliver,” said IAB Pres./CEO RANDALL ROTHENBERG. “It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment — often on several screens at once.”
“Continuous growth has been a hallmark of the digital advertising space for several years now, and these numbers support the fact that interactive has become crucial to the marketing mix,” said IAB SVP/Research, Analytics & Measurement SHERRILL MANE.
“Once again, interactive marketing is seeing remarkable gains,” said PwC Partner DAVID SILVERMAN. “Digital’s momentum is undeniable, as interactive advertising has proved itself to be an incredibly powerful channel for reaching consumers that are spending more time on digital screens than ever before.”