Excelsior Establishes Dial Global Programming; Announces 24/7 Formats Upgrade
July 31, 2006 at 12:48 PM (PT)
EXCELSIOR RADIO NETWORKS announced today that it has established a new programming division within DIAL GLOBAL to consist of its X RADIO syndication unit and the 24/7 music formats recently acquired from WESTWOOD ONE. KIRK STIRLAND has been named President the new division, DIAL GLOBAL PROGRAMMING. He will report to DIAL GLOBAL co-Presidents and CEOs DAVID LANDAU and KEN WILLIAMS.
DIAL GLOBAL PROGRAMMING will include the eight newly-acquired 24/7 music formats, renamed DIAL GLOBAL DIGITAL 24/7 FORMATS, all of X RADIO’s current shows and the full lineup of X prep services.
the right organizational platform for us to super-serve our advertisers, our station affiliates and our producer partners
"Combining WESTWOOD’s 24/7 formats with our programming and prep under DIAL GLOBAL will benefit both our affiliated stations and our advertisers. It’s the right organizational platform for us to super-serve our advertisers, our station affiliates and our producer partners," said EXCELSIOR CEO SPENCER BROWN.
In a related move, DIAL GLOBAL has announced a series of changes to its DIGITAL 24/7 FORMATS. Included in the extended package of services from Dial Global:
-- Live announcers and programming throughout the day, seven days a week.
-- Free customized jingles, imaging and music libraries.
-- Free creative and graphic layouts for station print ads, billboards and television spots.
-- Free local sales material customized for each for station.
DIAL GLOBAL also announced a barter-free introductory period for new stations, through 2006. This special incentive is effective today.
Two personnel changes have also been announced by DIAL GLOBAL PROGRAMMING, in conjunction with the upgrade of its DIGITAL 24/7 FORMATS. MATT CALDARONELLO has been promoted to VP/Affiliate Management, and ROB EDWARDS has been promoted to VP/Programming. Both men are based in DIAL GLOBAL’s VALENCIA, CA office.
Lastly, DIAL GLOBAL has upped AVIVA BRUKNER to Dir./Affiliate Services. Prior to her promotion, BRUKNER had been Coordinator of Clearance Information for DIAL GLOBAL RADAR networks.