WWRL Flips To Regional Mexican
January 6, 2014 at 3:47 AM (PT)
ACCESS.1 Talk WWRL-A/NEW YORK has flippped to a Regional Mexican radio station as “LA INVASORA 1600AM.” LA INVASORA 1600AM features Regional Mexican artists and a lineup of national Hispanic talent, including LA INVASION MAÑANERA CON EL GORDO Y MAMIZUKII, ALEX “EL GENIO” LUCAS, TARDES CON ILIANA SANCHEZ “LA NENA”, ERAZNO Y LA CHOKOLATA and SUPERGOL SPORTS.
VP/GM ADRIANE GAINES commented, “NEW YORK CITY is the 15th largest economy in the world and almost one in four residents are Hispanic. LA INVASORA 1600AM has an excellent signal which reaches from its home base in NEW YORK CITY, to across the entire metro. ACCESS.1 has a rich history of serving ethnic audiences, the creation and launch of LA INVASORA 1600AM in New York is a natural extension of our company’s legacy in providing genuine value to our audiences and advertisers.”
LUCAS commented, “I am very happy to be coming to NEW YORK, and I know that my show will be a big hit with Latino listeners. This show is for everyone -- not just Mexican listeners, but Latinos from every country who are living in NEW YORK will enjoy the interesting content, promotions, and the best Regional Mexican music in the market today! The 'El Genio' team looks forward to getting to know Latino NEW YORK and providing entertaining content for years to come.”
AL & CM BROADCASTING CEO CARLOS MONCADA commented, “We are very excited that ALEX LUCAS is coming to NEW YORK. This is a strategically important enterprise which will serve both the listeners and advertisers of NEW YORK CITY. ALEX is one of the most sought-after personalities in radio today, and we know he will be a tremendous asset to 'LA INVASORA'.”
SUPERADIO LATINO NETWORK EVP JESSE RIOS said, “This is a great radio station that is going to change the radio landscape in NEW YORK CITY. Mexican Hispanics have long awaited a radio station designed especially for them, and the word on the street is electrifying! LA INVASORA 1600AM will serve as the flagship station of the SUPERADIO LATINO NETWORK, and will provide national programs including HABLANDO IMMIGRACION CON ATTORNEY J.A. GARCIA and the INTIMIDADES SHOW CON BETTY, an interactive music show, all airing on 1600 AM.”
Check out the new station at LAINVASORA1600.com.
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