Integrity Nashville Opens In Nashville, Hires Adelle Borchetta
January 6, 2014 at 2:07 PM (PT)
NINE NORTH RECORDS/TURNPIKE MUSIC Pres. LARRY PAREIGIS and INTENSITY MEDIA’s KEVIN MASON have announced a co-venture that will be geared towards promoting independent Country artists via radio promotion, social media, publicity, marketing, management, web design and consulting services. The company will be called INTEGRITY NASHVILLE.
Concurrently, industry vet ADELLE BORCHETTA has been hired as Dir./Radio Promotion and Marketing. Congratulate her here.
"After closely observing the marketplace, there was a clear need for an entry-level company for independent Country artists desiring to pursue MUSIC ROW radio and other Secondary radio outlets," said PAREIGIS. "INTEGRITY NASHVILLE is that company."
"Now motivated, aspiring artists at any level of their career can work with the company as a whole -- from INTEGRITY NASHVILLE (which will focus on MUSIC ROW radio) to TURNPIKE MUSIC ( which focuses on Indicator/Activator radio) to NINE NORTH (which focuses on Reporting radio)," added MASON.