This Week's Merge: Never Miss An Opportunity To Be Good To People
January 8, 2014 at 8:29 AM (PT)
JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS writes, "The world is drowning in substandard behavior -- but every once in a while, you will find people and/or brands that are extraordinary to others. What's exceptional about all of the examples in this week’s MERGE is that they weren't 'empty transactions' -- contests or canned moments. They were 'holy crap' moments that make people feel alive.
"There's not a greater resolution you could make for your brand in 2014 but this:
Never miss an opportunity to be good to people."
MERGE is written to assist the radio industry in the digital and social space.