Nielsen Audio Delists JSA Broadcasting Fresno Stations From Fall '13 Survey
January 9, 2014 at 7:38 AM (PT)
NIELSEN AUDIO has issued a delistment for the FRESNO survey, writing the company "has evidence that the household of a radio station owner affiliated with KFIG-A, KJWL and KYNO-A obtained and returned FALL 2013 survey diaries for inclusion in this report."
The same stations were involved in a recall last SUMMER (NET NEWS 7/3/2013), when ARBITRON has announced a reissue the SPRING Phase 2 (MAR-APR-MAY) Arbitrends data for FRESNO after it learned that six SPRING 2013 Phase 2 FRESNO Metro diaries were returned from a media-affiliated household.
NIELSEN AUDIO commented to ALL ACCESS, "NIELSEN AUDIO is committed to the highest standards of integrity in our data and our panels. We work closely with our clients to uphold and maintain these industry standards and policies."