KYOT Sheds Rhythmic AC 'Eva 95-5' To Build Adult Hits '95.5 The Mountain'
January 13, 2014 at 4:19 AM (PT)
At 5p FRIDAY (1/10), CCM+E KYOT/PHOENIX changed format from Rhythmic AC EVA 95-5 to Adult Hits 95.5 THE MOUNTAIN, with the slogan "We Play Everything" -- taking the slot vacated by BONNEVILLE Adult Hits KPKX (THE PEAK) when if flipped to simulcast sister Sports KTAR-A (ARIZONA SPORTS 620) last week, (NET NEWS 1/6).
95.5 THE MOUNTAIN will be programmed by MAT MITCHELL, who programmed EVA 95-5 as well continuing as PD at sister Top 40 KZZP (1047 KISS FM).
CCM+E/PHOENIX Dir,/Programming & Operations STEVE GEOFFERIES said, "We wanted to bring THE VALLEY a station that is incredibly popular to the audience, and works great for clients. It's unique, it's fun. And it brings together the best music from multiple formats and decades."
And CCM+E/PHOENIX Pres./Market Manager SCOTT HOPECK added, "95.5 THE MOUNTAIN pairs nicely with CCM+E's portfolio of Adult Contemporary, female-targeted, at-work listening brands. 95.5 THE MOUNTAIN will surprise its listeners like no other with a variety of songs from the most diverse list of artists in PHOENIX."