This Week's Merge: Why Do Some Brands Have A Problem With The â€˜Fâ€™ Word?
January 14, 2014 at 5:35 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "There's this misconception that if something doesn't have ZUCKERBERG-type numbers, it's not worth your brand's creative energy.
"But the danger in that thinking is that fans are fragmenting –- the ‘F’ word -- and using smaller social platforms like TWITTER and SNAPCHAT and connecting socially with everyone but you.
"It's really these smaller social platforms that help enhance the fans' experience with you -- creating memorable moments that keep them coming back for more."
Read more about the 'F' Word in this week's MERGE.
MERGE is written to assist the radio industry in the digital and social space.