Mixed Revenue Stories For The Top-Three Markets
January 17, 2014 at 3:59 AM (PT)
New York Rises
Good news from THE BIG APPLE, as NYMRAD reports revenue growth was up 6%. Local spot was up 5.6%, National 5.1% -- that's a total spot revenue of 5.5%.
“NEW YORK Radio is healthy, vibrant, and strong,” stated NYMRAD Exec. Dir. DEBBIE BEAGAN. “Advertisers and their agencies are investing in our medium, and utilizing radio’s audio, online, mobile and social platforms to reach engaged and loyal listeners. The robust revenue results for the 2013 and DECEMBER position the market well as we head into 2014.”
MILLER KAPLAN ARASE data reveals the market had $4.3 million in political dollars in 2013, benefiting from local spending on the mayor’s race.
SCBA Reports 'A Great December'
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION is smiling, as L.A. Radio market revenue enjoyed a robust 6.3% growth rate for the month of DECEMBER 2013, according to the MILLER KAPLAN ARASE report.
“DECEMBER was a great month for our region, as we were finally out from under the political comps from 2012 and the market flexed its true revenue muscles as only SOUTHERN CALIFORNIA Radio can,” said SCBA Pres. THOM CALLAHAN. “All key revenue segments posted impressive gains; Local and National spot combined was up 3.6%, Digital posted an impressive 20.7% gain, and NTR/Network was up 19.6% as reported by Miller Kaplan Arase.”
For the 12 months ending DECEMBER 2013, total market revenue growth was 1%, according to MILLER KAPLAN ARASE.
“While we view the 2013’s 1% growth rate as an encouraging benchmark for the country’s largest Radio revenue market, the 12-month MILLER KAPLAN ARASE report is not indicative of the region’s real strength,” added CALLAHAN. “In our view, our real growth rate for 2013 was 4.4%, when factoring out 2012’s huge political revenue of $20.5 million. It’s more than fair to deduct those comps, which are never a true indicator of market growth or the health of our business,”
“Political revenue on a YTD basis is not an apples-to-apples comparison. As any station will tell you, it’s impossible to replace $20.5 million in 12 months, yet these incomplete YTD revenue comparisons continue,” explained CALLAHAN. “These lopsided revenue reports help feed the misguided narrative that Radio is a legacy medium, and nothing, I repeat; nothing is further from the truth. DECEMBER 2013 was one of the L.A. market’s largest revenue growth month in 2013 and is much more reflective of the true state of SOUTHERN CALIFORNIA Radio which is big, bold, and robust.”
A Down Year In The Windy City
CHICAGO experienced a down year, off about 2.5% from $430,911,000 in 2012 to $419,715,000 in 2013, according to MILLER, KAPLAN, ARASE.
“Radio continues to grow and radio continues to be an effective, results-driven marketing tool for many companies,” CBS RADIO/CHICAGO SVP/Market Mgr. ROD ZIMMERMAN told ROBERT FEDER. “At CBS RADIO we pride ourselves in getting a great return on investment for our advertisers with our multi-dimensional platforms. When you do that, the revenue follows.”
“We work really hard to deliver brands that resonate with listeners and ultimately deliver great results for our advertisers,” HUBBARD RADIO/CHICAGO VP/Market Mgr. JERRY SCHNACKE told FEDER. “The increased advertising investment with HUBBARD CHICAGO is gratifying.”