Report Finds Teens Are Leaving Facebook 'By The Millions'
January 21, 2014 at 3:58 AM (PT)
If FACEBOOK is a big way you communicate with your audience -- and you target teens or 55+ -- iSTRATEGYLABS has some news for you.
In a new report, they write, "Three years ago, we published a report on 2011 FACEBOOK Demographics & Statistics that covered gender, location, education and more (U.S. only). Recently we dove into FACEBOOK’s Social Advertising platform to get a refreshed snapshot of the same data points to see what exactly has happened over time and to look at the numbers behind many recent claims: Teenagers are leaving by the millions."
* Teens (13-17) on FACEBOOK have declined -25.3% over the last three years.
* Over the same period of time, 55+ has exploded with +80.4% growth in the last three years.
* Of the major metropolitan areas, SAN FRANCISCO saw the highest growth with +148.6%, a stark contrast with HOUSTON which saw +23.8% growth.
See the full report here.