Almay Names Carrie Underwood As A Global Brand Ambassador
January 21, 2014 at 7:38 AM (PT)
REVLON, INC has announced that ARISTA NASHVILLE's CARRIE UNDERWOOD will be joining ALMAY as a Global Brand Ambassador. She will appear in global multimedia campaigns spanning television, print, in-store, digital and social platforms.
"CARRIE embraces ALMAY's approach to beauty and products. Despite her enormous success, she is still a real girl from OKLAHOMA at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. ALMAY makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand," said REVLON, INC Global Chief Marketing Officer JULIA GOLDIN.
UNDERWOOD adds, "Honestly, I could never be associated with a company I didn't believe in. I love ALMAY's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working. There's really something for everyone and every occasion--whether you want to get that perfect 'no-makeup makeup look' or create a fun, amped up 'date-night' smoky eye."
For more information and behind-the-scenes content from UNDERWOOD's campaign, visit www.Almay.com.