This Week's Merge: Blurred Lines -- When Your (Partial) Tweet Becomes An Ad
January 22, 2014 at 5:31 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "The rules for how brands can use our data and social content are so undefined, in spite of any social outlet's Terms of Service.
"For public personalities and entertainment brands, let this cautionary tale serve as a simple reminder that the spirit of the words you tweet can be altered at any moment to fit into someone's savvy advertising."
MERGE is written to assist the radio and record industry in the digital and social space.