LDR Interactive's Gruvr Gets Busy Quickly
January 21, 2014 at 4:41 PM (PT)
LDR INTERACTIVE, which launched its interactive mobile app, GRÜVR five months ago, announced that over 120 apps have been released since AUGUST, attracting over five million user sessions. Most recently, GRÜVR debuted as part of a new format launch on MIAMI’s WFLC and special interactive programming on HOT FM 91.3 in SINGAPORE.
Launched originally through a partnership with COX MEDIA GROUP’s 33 music radio stations, the app also features a novel ‘alarm clock' function awakening listeners with a custom greeting including their local weather forecast, names of FACEBOOK friends having birthdays and station contest reminders – before automatically starting the station's audio stream.