CMA and CRS Team For Branding Study
January 22, 2014 at 11:01 AM (PT)
COUNTRY RADIO SEMINAR (CRS) 2014 will feature a COUNTRY MUSIC ASSOCIATION (CMA) commissioned study titled, “Building A Strong Brand No Matter What Technology Does.”
Results will be presented by respected media strategist MARK RAMSEY and CMA Dir./Research KAREN STUMP on THURSDAY, FEBRUARY 20th at 11a (CT).
“Technology does not equal branding and MARK’s insights help peel away the clutter of today’s ever-changing technology options and bring consumer relevance into focus,” said STUMP. “CMA is thrilled to be able to share MARK’s wisdom and research with CRS attendees and provide them with tools for identifying their opportunities for success.”
RAMSEY added, “Radio is suffering a crisis of attention. The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what ‘jobs’ consumers are ‘hiring’ radio brands for and how easy or hard it is for those ‘jobs’ to be disrupted by other media and other technology.”
CRS 2014 will be held WEDNESDAY, FEBRUARY 19th through FRIDAY, FEBRUARY 21st. To register, click here.